Nestlé proves CSR can give your company a “Good Life”

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you noticed that more and more people seem to be walking around carrying cups of coffee in their hands? Whether they’ve stopped by Starbucks, their local cafe or have made it at home, coffee cups seem to have become the ultimate accessory for both men and women.

I don’t know whether this is due to the fact that people lead such hectic lives that they just don’t have time to sit down for their coffee, or whether they are drinking more of it than they used to. What statistics do show, however, is that there is a good chance that the coffee they’re drinking is made by Nestlé, as 5,500 cups of Nescafé alone are drunk every second.

As the world’s leading nutrition, health and wellness company, Nestlé’s motto of “Good Food, Good Life” has lead them to be one of the world’s most profitable corporations. However, things weren’t always so good. Continue reading

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Putting “relations” back in PR- Why networking is crucial if you want to succeed.

Put on your best smile and mingle.

Put on your best smile and network!

Even though Mother Nature doesn’t seem to have realized it yet, spring is finally here. Though we may not be able to count on the sun shining for another few weeks, there’s one thing that always happens this time of year no matter what the weather: the days are a little bit longer and we tend to spend more time out of our homes than we did during the long, long winter. During the week you may be tempted to take a walk after you get out of work, to go shopping or to get together with a friend. These are all great ideas but… have you considered doing some networking instead? Continue reading

Be social or don’t be anything at all

There are many social platforms available.

There are many social platforms available.

If you go to Google and search for “quotes about the importance of social media” no less than 13,600,000 results come up. Anyone who has recently studied PR or has joined its professional ranks understands the crucial need for navigating and using social platforms efficiently, as this determines whether their clients have a thriving online presence or merely exist as Internet lumps. It is becoming standard practice to include a detailed look of clients’ social media presence when preparing a pitch. Not surprisingly, many organizations can make improvements in this regard, which indicates that either not all PR practitioners or not all organizations have  realized what social media can do for them and how important it is that it be used properly. These are a few things they should remember. Continue reading

Royal Pains

TheSpanish Royal Family (2013)

TheSpanish Royal Family (2013).

As PR practitioners, we like to think of ourselves as highly evolved, open-minded people who always listen to our audiences and respond to their feedback to make sure that they’re kept happy.  In other words, we think we practice what Grunig calls two-way symmetrical public relations. But in truth, there are still many current examples that prove that the public information model – the one that just tries to push information to the media, not responding to any kind of feedback from the public- is still used on a regular basis.

All you have to do in order to appreciate this is pick up a copy of Hello! Magazine and read up on what’s happening with our European royals, in particular with the Spanish monarchy. In case you haven’t been keeping up with some of their latest news, let me bring you up to speed on how they’re doing. Continue reading

Behold: the great and powerful lobbyist!

"The Great and Powerful Oz" (2013) shows what a great PR Oz might have been.

“Oz, The Great and Powerful” (2013) shows what a great PR Oz might have been.

The other day I went to the cinema and saw “Oz, The Great and Powerful” which, by the way, I highly recommend.  It tells the story of how an average small town magician becomes the mysterious, slightly frightening Wizard of Oz who is feared and admired at the same time.

It occurred to me while watching the movie that Oz would have been a great lobbyist. He works behind closed doors; he uses obscure tricks to get his way; and influences people to do his bidding. The aura of mystery that surrounds him is very much like that which envelopes lobbyists, who are perceived to be a kind of sinister magicians themselves, strategically and invisibly influencing the powers that be and ultimately society as a whole. What is really frightening is that they walk and live among us… and many times we don’t even know who they are. Continue reading

And the award for the best campaign goes to… Harry Potter!

"Pride and Prejudice" (2005) helped boost tourism in the UK.

“Pride and Prejudice” (2005) helped boost tourism in the UK.

As professionals of PR, we know what tools we should use to do our jobs and how we should use them.  But we are so focused on writing press releases, getting journalists to listen to us, engaging through social media and creating content that we are forgetting about one of the best ways of all to tell stories (which as you know is a BIG part of our job): film.

Usually, the only references which are made to movies in the world of PR have to do with how they portray professionals either as PR girls (i.e. “Bridget Jones”) or spin doctors (i.e. “Thank you for smoking”).  Nobody ever mentions the fact that movies (and I mean films, not YouTube videos) are a PR tool… and an exceptional one at that. Continue reading

Keep calm and carry on. 10 steps to creating your own app.

keep-calm-there-s-an-app-for-that-1Unless you’ve been living under a rock or on a different planet, you already know that social media is considered to be the most revolutionary, life-changing thing to hit PR in 20 years.  It may have taken you a while to accept this fact, a little longer to start using social platforms for PR and are probably just now getting comfortable with your corporate blog, Facebook, Twitter and YouTube sites. Good for you!

I hate to break it to you, but once again it’s time for you to innovate, put your creative thinking caps on and learn something new. This time around, the new challenge is to create apps. Yes, I’m freaked out too. But what I’ve learned might help you. Continue reading