So which is it? Audiences, publics, stakeholders… or tribes?

We're no longer talking to passive audiences.

We’re no longer talking to passive audiences.

Whether you are studying PR or work in the field you know that we talk about audiences, publics and stakeholders depending on whether we’re dealing with corporate or consumer PR, on what our companies calls them or on what we think sounds better at any given time. However, even though we tend to use these words interchangeably, this isn’t a “you say potato I say potato” situation. In truth, each one of these words means something slightly different and has different connotations. What’s the one thing they have in common? To some extent, they all focus on organizations and not just on the people they refer to which is why to complicate things even more, some experts are beginning to talk about tribes. Confusing, isn’t it? Not really. Each term is actually quite easy to define: Continue reading

Do we understand who we’re talking to?

In a global world, we need to be able to communicate with people from different cultures.

In a global world, we need to be able to communicate with people from different cultures.

During my time in the field of PR, I’ve been lucky enough to have met people from many different places and backgrounds. I have colleagues from Greece, China, the US, Brazil, India, Spain, Norway, the UK… Not only do we have fun working together, but we’ve also had the opportunity to learn from each other, as we all come from different cultures and therefore think differently and work differently. Nevertheless, statistics show that our small version of the U.N. is an exception to the rule as most professionals in our field are, in the case of the UK, white British females.  For a profession that prides itself on being modern and open, this seems pretty close-minded. These studies show a lack of diversity in the field regarding gender, race and culture of which the implications are great: How does PR intend to effectively engage with people from different backgrounds if it doesn’t really understand who it’s talking to? Continue reading

Presenting PR! Some tips for effective PResentations

Steve Jobs was well known for his engaging presentations. This one, in October 2011.

Steve Jobs was well known for his engaging presentations. This one, in October 2011.

Within the past few days I have attended a record number of presentations, many of which have been given by people who had never spoken in public until six months ago. During this time, everyone has developed their own personal style and techniques for successfully presenting their ideas in public. Whether you’re starting out in PR or are a seasoned pro in search of inspiration, these are the tips I can give you as a result of my experience and that of my colleagues: Continue reading