So which is it? Audiences, publics, stakeholders… or tribes?

We're no longer talking to passive audiences.

We’re no longer talking to passive audiences.

Whether you are studying PR or work in the field you know that we talk about audiences, publics and stakeholders depending on whether we’re dealing with corporate or consumer PR, on what our companies calls them or on what we think sounds better at any given time. However, even though we tend to use these words interchangeably, this isn’t a “you say potato I say potato” situation. In truth, each one of these words means something slightly different and has different connotations. What’s the one thing they have in common? To some extent, they all focus on organizations and not just on the people they refer to which is why to complicate things even more, some experts are beginning to talk about tribes. Confusing, isn’t it? Not really. Each term is actually quite easy to define: Continue reading

Advertisements

Do we understand who we’re talking to?

In a global world, we need to be able to communicate with people from different cultures.

In a global world, we need to be able to communicate with people from different cultures.

During my time in the field of PR, I’ve been lucky enough to have met people from many different places and backgrounds. I have colleagues from Greece, China, the US, Brazil, India, Spain, Norway, the UK… Not only do we have fun working together, but we’ve also had the opportunity to learn from each other, as we all come from different cultures and therefore think differently and work differently. Nevertheless, statistics show that our small version of the U.N. is an exception to the rule as most professionals in our field are, in the case of the UK, white British females.  For a profession that prides itself on being modern and open, this seems pretty close-minded. These studies show a lack of diversity in the field regarding gender, race and culture of which the implications are great: How does PR intend to effectively engage with people from different backgrounds if it doesn’t really understand who it’s talking to? Continue reading

Presenting PR! Some tips for effective PResentations

Steve Jobs was well known for his engaging presentations. This one, in October 2011.

Steve Jobs was well known for his engaging presentations. This one, in October 2011.

Within the past few days I have attended a record number of presentations, many of which have been given by people who had never spoken in public until six months ago. During this time, everyone has developed their own personal style and techniques for successfully presenting their ideas in public. Whether you’re starting out in PR or are a seasoned pro in search of inspiration, these are the tips I can give you as a result of my experience and that of my colleagues: Continue reading

Nestlé proves CSR can give your company a “Good Life”

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you noticed that more and more people seem to be walking around carrying cups of coffee in their hands? Whether they’ve stopped by Starbucks, their local cafe or have made it at home, coffee cups seem to have become the ultimate accessory for both men and women.

I don’t know whether this is due to the fact that people lead such hectic lives that they just don’t have time to sit down for their coffee, or whether they are drinking more of it than they used to. What statistics do show, however, is that there is a good chance that the coffee they’re drinking is made by Nestlé, as 5,500 cups of Nescafé alone are drunk every second.

As the world’s leading nutrition, health and wellness company, Nestlé’s motto of “Good Food, Good Life” has lead them to be one of the world’s most profitable corporations. However, things weren’t always so good. Continue reading

Putting “relations” back in PR- Why networking is crucial if you want to succeed.

Put on your best smile and mingle.

Put on your best smile and network!

Even though Mother Nature doesn’t seem to have realized it yet, spring is finally here. Though we may not be able to count on the sun shining for another few weeks, there’s one thing that always happens this time of year no matter what the weather: the days are a little bit longer and we tend to spend more time out of our homes than we did during the long, long winter. During the week you may be tempted to take a walk after you get out of work, to go shopping or to get together with a friend. These are all great ideas but… have you considered doing some networking instead? Continue reading

Be social or don’t be anything at all

There are many social platforms available.

There are many social platforms available.

If you go to Google and search for “quotes about the importance of social media” no less than 13,600,000 results come up. Anyone who has recently studied PR or has joined its professional ranks understands the crucial need for navigating and using social platforms efficiently, as this determines whether their clients have a thriving online presence or merely exist as Internet lumps. It is becoming standard practice to include a detailed look of clients’ social media presence when preparing a pitch. Not surprisingly, many organizations can make improvements in this regard, which indicates that either not all PR practitioners or not all organizations have  realized what social media can do for them and how important it is that it be used properly. These are a few things they should remember. Continue reading

Royal Pains

TheSpanish Royal Family (2013)

TheSpanish Royal Family (2013).

As PR practitioners, we like to think of ourselves as highly evolved, open-minded people who always listen to our audiences and respond to their feedback to make sure that they’re kept happy.  In other words, we think we practice what Grunig calls two-way symmetrical public relations. But in truth, there are still many current examples that prove that the public information model – the one that just tries to push information to the media, not responding to any kind of feedback from the public- is still used on a regular basis.

All you have to do in order to appreciate this is pick up a copy of Hello! Magazine and read up on what’s happening with our European royals, in particular with the Spanish monarchy. In case you haven’t been keeping up with some of their latest news, let me bring you up to speed on how they’re doing. Continue reading