Unless you’ve been living under a rock or on a different planet, you already know that social media is considered to be the most revolutionary, life-changing thing to hit PR in 20 years. It may have taken you a while to accept this fact, a little longer to start using social platforms for PR and are probably just now getting comfortable with your corporate blog, Facebook, Twitter and YouTube sites. Good for you!
I hate to break it to you, but once again it’s time for you to innovate, put your creative thinking caps on and learn something new. This time around, the new challenge is to create apps. Yes, I’m freaked out too. But what I’ve learned might help you. Continue reading