“Oz, The Great and Powerful” (2013) shows what a great PR Oz might have been.
The other day I went to the cinema and saw “Oz, The Great and Powerful” which, by the way, I highly recommend. It tells the story of how an average small town magician becomes the mysterious, slightly frightening Wizard of Oz who is feared and admired at the same time.
It occurred to me while watching the movie that Oz would have been a great lobbyist. He works behind closed doors; he uses obscure tricks to get his way; and influences people to do his bidding. The aura of mystery that surrounds him is very much like that which envelopes lobbyists, who are perceived to be a kind of sinister magicians themselves, strategically and invisibly influencing the powers that be and ultimately society as a whole. What is really frightening is that they walk and live among us… and many times we don’t even know who they are. Continue reading →
I recently took part in a debate titled “The Only way to practice ethical PR is to work for the not for profit sector. Everything else is just corporate, political or consumer propaganda”. No doubt about it: this is quite a radical statement. As luck would have it, two colleagues and I wound up defending it…reluctantly, I might add. No self-respecting PR practitioner would agree with such a thing. Or would they?
Please note that we started off by having a show of hands which quickly showed none of the attendees were on our side and that we actually managed to come up with some pretty convincing arguments. Would we manage to convince anyone to support us? Continue reading →
For many years we have defended our need to be heard in the boardroom, either by having a seat on the executive board or by having the possibility of reporting directly to the CEO, so that we can ensure that they take into account how their decisions will affect our corporate reputation and our stakeholder relations. We’ve travelled a long road to reach the C-Suite… Once again, we impatiently ask: Are we there yet?The answer is quite simply… no. Continue reading →
“Let your conscience be your guide” (Jiminy Cricket, 1940)
One of the first things that we’re taught as PR practitioners is that we must conduct ourselves as ethically as possible, especially considering that we’re expected to be the moral conscience of the organizations we work for. This would be a lot easier if we, like Pinocchio, had Jiminy Cricket on our shoulder telling us what to do all the time. But instead of him we have codes of conduct which establish a series of norms designed to guide the manner in which we carry out our work. The question is: How effective are they and how can ethical behaviour among practitioners be encouraged? Continue reading →