Nestlé proves CSR can give your company a “Good Life”

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you noticed that more and more people seem to be walking around carrying cups of coffee in their hands? Whether they’ve stopped by Starbucks, their local cafe or have made it at home, coffee cups seem to have become the ultimate accessory for both men and women.

I don’t know whether this is due to the fact that people lead such hectic lives that they just don’t have time to sit down for their coffee, or whether they are drinking more of it than they used to. What statistics do show, however, is that there is a good chance that the coffee they’re drinking is made by Nestlé, as 5,500 cups of Nescafé alone are drunk every second.

As the world’s leading nutrition, health and wellness company, Nestlé’s motto of “Good Food, Good Life” has lead them to be one of the world’s most profitable corporations. However, things weren’t always so good. Continue reading

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Royal Pains

TheSpanish Royal Family (2013)

TheSpanish Royal Family (2013).

As PR practitioners, we like to think of ourselves as highly evolved, open-minded people who always listen to our audiences and respond to their feedback to make sure that they’re kept happy.  In other words, we think we practice what Grunig calls two-way symmetrical public relations. But in truth, there are still many current examples that prove that the public information model – the one that just tries to push information to the media, not responding to any kind of feedback from the public- is still used on a regular basis.

All you have to do in order to appreciate this is pick up a copy of Hello! Magazine and read up on what’s happening with our European royals, in particular with the Spanish monarchy. In case you haven’t been keeping up with some of their latest news, let me bring you up to speed on how they’re doing. Continue reading

And now we have horseballs…

Ikea meatballs have also been found to contain traces of horse meat.

Ikea meatballs have also been found to contain traces of horse meat.

Bad news for all of us who are (were) Ikea meatball lovers. The Swedish company has had to withdraw this famous product from 21 European countries after officials in the Czech Republic found traces of horse DNA in a bag labelled as beef and pork. This is just the latest development in a series of scandals which have involved meat products sold by well-known brands such as Tesco, Findus, Birds Eye and Nestle. As consumers, we must ask ourselves whether we can trust the information on these products’ packaging. As PR practitioners we have to wonder… Were these companies too busy thinking about broader Corporate Social Responsibility (CSR) tactics to worry about their supply chains? Continue reading

I quit! How two words can prove the need for good PR.

Pope Benedict XVI gives attends an official ceremony while two cadinals whisper behind him.

Pope Benedict XVI gives attends an official ceremony while two cadinals whisper behind him.

Four days ago, Benedict XVI said the words no Pope has said in 700 years: “I declare that I renounce the ministry of Bishop of Rome”.  A simple sentence that has had a powerful effect on millions of people all over the world, including the media and the Vatican itself. The general reaction to the Pope’s resignation has been a mixture of shock and disbelief. Even those who are highest up within the Catholic Church admit that they were surprised by the news. Given the consequences that this action could have for the Vatican, we must ask ourselves how all of this plays out from a PR standpoint. Continue reading

PR “a la española”

Mariano Rajoy, President of Spain, "attends" a press conference after the scandal breaks out.

Mariano Rajoy, President of Spain, “attends” a press conference after the scandal breaks out.

Whenever anyone talks about the countries where the function of PR is most evolved, they generally mention the United States and the UK. Sometimes Australia… Germany… but never Spain. Any self-respecting Spaniard would be annoyed at this. We do after all have our pride! However, the events that have occurred there within the past few days should make any Spanish PR practitioner cringe; both politically and “PR-illy”. Continue reading