Nestlé proves CSR can give your company a “Good Life”

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you ever wondered where your coffee comes from? (Picture courtesy of Nestlé)

Have you noticed that more and more people seem to be walking around carrying cups of coffee in their hands? Whether they’ve stopped by Starbucks, their local cafe or have made it at home, coffee cups seem to have become the ultimate accessory for both men and women.

I don’t know whether this is due to the fact that people lead such hectic lives that they just don’t have time to sit down for their coffee, or whether they are drinking more of it than they used to. What statistics do show, however, is that there is a good chance that the coffee they’re drinking is made by Nestlé, as 5,500 cups of Nescafé alone are drunk every second.

As the world’s leading nutrition, health and wellness company, Nestlé’s motto of “Good Food, Good Life” has lead them to be one of the world’s most profitable corporations. However, things weren’t always so good. Continue reading

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Debate about ethical PR. Leave your boxing gloves at home, please!

Is there such a thing as ethical PR?

Is there such a thing as ethical PR?

I recently took part in a debate titled “The Only way to practice ethical PR is to work for the not for profit sector. Everything else is just corporate, political or consumer propaganda”. No doubt about it: this is quite a radical statement. As luck would have it, two colleagues and I wound up defending it…reluctantly, I might add. No self-respecting PR practitioner would agree with such a thing. Or would they?

Please note that we started off by having a show of hands which quickly showed none of the attendees were on our side and that we actually managed to come up with some pretty convincing arguments. Would we manage to convince anyone to support us?  Continue reading