Could social media be the end of the “PR Girl”?

Women's extended use of social media might help to close the PR gender gap.

Women’s extended use of social media might help to close the PR gender gap.

While doing some research for a paper I’m writing (it seems like I do a lot of both lately) I came across an interesting article that brings together the ideas of gender and social media. The authors, Piet Verhoeven and Noelle Aarts, put forth an interesting idea: social media might help solve the issue of the gender gap in PR! Finally, something more or less tangible that we, men and women, can understand and relate to. Whether you’re a he or a she, read on for some insights that could make or break your career. Continue reading

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Why all PR students should aspire to be geeks.

  

Steve Urkel from the TV show "Family Matters" is the ultimate geek and is probably an expert in social media.

Steve Urkel from the TV show “Family Matters” is the ultimate geek and is probably an expert in social media.

The Merriam-Webster dictionary defines a geek as “an enthusiast or expert especially in a technological field or activity”.  Traditionally, this term would have been used to describe the likes of Steve Urkel or Sheldon Cooper, the scientific, computer wizes who got picked on incessantly at school and who none of us wanted to be. The thing is that they are the ones who become successful millionaires, owning companies like Facebook, Microsoft or Apple. What’s this to us cool PR people? We have the opportunity to be a little more like them… and we should take it! Here’s why.

It’s no secret that biggest, most revolutionary change that has happened in Public Relations in years has been brought on by social media. No matter where we look there are books and journal articles talking about the advantages offered by these platforms with respect to engaging with the target audience, content curation and measuring results, among many others. Nobody disputes the fact that the future of PR lies within the infinite possibilities that social media has to offer. Why then is New Media not a mandatory module in the MAPR programs currently offered in the UK? Why are they not turning us into social media geeks? Continue reading

Are we there yet? Why we haven’t reached the boardroom… for now!

are we there yetFor many years we have defended our need to be heard in the boardroom, either by having a seat on the executive board or by having the possibility of reporting directly to the CEO, so that we can ensure that they take into account how their decisions will affect our corporate reputation and our stakeholder relations. We’ve travelled a long road to reach the C-Suite… Once again, we impatiently ask: Are we there yet?The answer is quite simply… no. Continue reading