While doing some research for a paper I’m writing (it seems like I do a lot of both lately) I came across an interesting article that brings together the ideas of gender and social media. The authors, Piet Verhoeven and Noelle Aarts, put forth an interesting idea: social media might help solve the issue of the gender gap in PR! Finally, something more or less tangible that we, men and women, can understand and relate to. Whether you’re a he or a she, read on for some insights that could make or break your career. Continue reading
OK, I don’t mean this literally (anyone who buys them knows that good bras are expensive and hard to find), but keep reading and you’ll get what I mean.
I recently did some research about the gender gap in PR and I was very surprised (shocked, actually) when I read what some academics have to say about the issue. To give you a bit of background information, women represent 70% of the PR workforce, but continue earn just 75 percent of what men earn and still have difficulties reaching management level positions. Considering the proportion of women versus men in the field, I wonder… What is going on? Continue reading