Within the past few days I have attended a record number of presentations, many of which have been given by people who had never spoken in public until six months ago. During this time, everyone has developed their own personal style and techniques for successfully presenting their ideas in public. Whether you’re starting out in PR or are a seasoned pro in search of inspiration, these are the tips I can give you as a result of my experience and that of my colleagues: Continue reading
Have you noticed that more and more people seem to be walking around carrying cups of coffee in their hands? Whether they’ve stopped by Starbucks, their local cafe or have made it at home, coffee cups seem to have become the ultimate accessory for both men and women.
I don’t know whether this is due to the fact that people lead such hectic lives that they just don’t have time to sit down for their coffee, or whether they are drinking more of it than they used to. What statistics do show, however, is that there is a good chance that the coffee they’re drinking is made by Nestlé, as 5,500 cups of Nescafé alone are drunk every second.
As the world’s leading nutrition, health and wellness company, Nestlé’s motto of “Good Food, Good Life” has lead them to be one of the world’s most profitable corporations. However, things weren’t always so good. Continue reading
Even though Mother Nature doesn’t seem to have realized it yet, spring is finally here. Though we may not be able to count on the sun shining for another few weeks, there’s one thing that always happens this time of year no matter what the weather: the days are a little bit longer and we tend to spend more time out of our homes than we did during the long, long winter. During the week you may be tempted to take a walk after you get out of work, to go shopping or to get together with a friend. These are all great ideas but… have you considered doing some networking instead? Continue reading
If you go to Google and search for “quotes about the importance of social media” no less than 13,600,000 results come up. Anyone who has recently studied PR or has joined its professional ranks understands the crucial need for navigating and using social platforms efficiently, as this determines whether their clients have a thriving online presence or merely exist as Internet lumps. It is becoming standard practice to include a detailed look of clients’ social media presence when preparing a pitch. Not surprisingly, many organizations can make improvements in this regard, which indicates that either not all PR practitioners or not all organizations have realized what social media can do for them and how important it is that it be used properly. These are a few things they should remember. Continue reading
As professionals of PR, we know what tools we should use to do our jobs and how we should use them. But we are so focused on writing press releases, getting journalists to listen to us, engaging through social media and creating content that we are forgetting about one of the best ways of all to tell stories (which as you know is a BIG part of our job): film.
Usually, the only references which are made to movies in the world of PR have to do with how they portray professionals either as PR girls (i.e. “Bridget Jones”) or spin doctors (i.e. “Thank you for smoking”). Nobody ever mentions the fact that movies (and I mean films, not YouTube videos) are a PR tool… and an exceptional one at that. Continue reading
Unless you’ve been living under a rock or on a different planet, you already know that social media is considered to be the most revolutionary, life-changing thing to hit PR in 20 years. It may have taken you a while to accept this fact, a little longer to start using social platforms for PR and are probably just now getting comfortable with your corporate blog, Facebook, Twitter and YouTube sites. Good for you!
I hate to break it to you, but once again it’s time for you to innovate, put your creative thinking caps on and learn something new. This time around, the new challenge is to create apps. Yes, I’m freaked out too. But what I’ve learned might help you. Continue reading
No, Gruning hasn’t come up with a theory that argues the use of lightsabers for the improvement of the two-way symmetrical model. Nor are practitioners expected to speak a la Yoda to get the attention of the media. However, there is a current of thought that is taking root in PR which is based on behavioural economics theory. In Jedi terms, the idea is to use our wisdom to bend the wills of our publics and get them to behave in certain ways. Spooky, huh? Continue reading