Putting “relations” back in PR- Why networking is crucial if you want to succeed.

Put on your best smile and mingle.

Put on your best smile and network!

Even though Mother Nature doesn’t seem to have realized it yet, spring is finally here. Though we may not be able to count on the sun shining for another few weeks, there’s one thing that always happens this time of year no matter what the weather: the days are a little bit longer and we tend to spend more time out of our homes than we did during the long, long winter. During the week you may be tempted to take a walk after you get out of work, to go shopping or to get together with a friend. These are all great ideas but… have you considered doing some networking instead? Continue reading

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Could social media be the end of the “PR Girl”?

Women's extended use of social media might help to close the PR gender gap.

Women’s extended use of social media might help to close the PR gender gap.

While doing some research for a paper I’m writing (it seems like I do a lot of both lately) I came across an interesting article that brings together the ideas of gender and social media. The authors, Piet Verhoeven and Noelle Aarts, put forth an interesting idea: social media might help solve the issue of the gender gap in PR! Finally, something more or less tangible that we, men and women, can understand and relate to. Whether you’re a he or a she, read on for some insights that could make or break your career. Continue reading

Why all PR students should aspire to be geeks.

  

Steve Urkel from the TV show "Family Matters" is the ultimate geek and is probably an expert in social media.

Steve Urkel from the TV show “Family Matters” is the ultimate geek and is probably an expert in social media.

The Merriam-Webster dictionary defines a geek as “an enthusiast or expert especially in a technological field or activity”.  Traditionally, this term would have been used to describe the likes of Steve Urkel or Sheldon Cooper, the scientific, computer wizes who got picked on incessantly at school and who none of us wanted to be. The thing is that they are the ones who become successful millionaires, owning companies like Facebook, Microsoft or Apple. What’s this to us cool PR people? We have the opportunity to be a little more like them… and we should take it! Here’s why.

It’s no secret that biggest, most revolutionary change that has happened in Public Relations in years has been brought on by social media. No matter where we look there are books and journal articles talking about the advantages offered by these platforms with respect to engaging with the target audience, content curation and measuring results, among many others. Nobody disputes the fact that the future of PR lies within the infinite possibilities that social media has to offer. Why then is New Media not a mandatory module in the MAPR programs currently offered in the UK? Why are they not turning us into social media geeks? Continue reading

Ladies of PR: Burn your bras!

Tyra Banks provs that bra burning is actually fun (2008).

Tyra Banks is joined by friends in a good old fashioned bra-burning in (2008).

OK, I don’t mean this literally (anyone who buys them knows that good bras are expensive and hard to find), but keep reading and you’ll get what I mean.
I recently did some research about the gender gap in PR and I was very surprised (shocked, actually) when I read what some academics have to say about the issue. To give you a bit of background information, women represent 70% of the PR workforce, but continue earn just 75 percent of what men earn and still have difficulties reaching management level positions. Considering the proportion of women versus men in the field, I wonder… What is going on? Continue reading