Why all PR students should aspire to be geeks.

  

Steve Urkel from the TV show "Family Matters" is the ultimate geek and is probably an expert in social media.

Steve Urkel from the TV show “Family Matters” is the ultimate geek and is probably an expert in social media.

The Merriam-Webster dictionary defines a geek as “an enthusiast or expert especially in a technological field or activity”.  Traditionally, this term would have been used to describe the likes of Steve Urkel or Sheldon Cooper, the scientific, computer wizes who got picked on incessantly at school and who none of us wanted to be. The thing is that they are the ones who become successful millionaires, owning companies like Facebook, Microsoft or Apple. What’s this to us cool PR people? We have the opportunity to be a little more like them… and we should take it! Here’s why.

It’s no secret that biggest, most revolutionary change that has happened in Public Relations in years has been brought on by social media. No matter where we look there are books and journal articles talking about the advantages offered by these platforms with respect to engaging with the target audience, content curation and measuring results, among many others. Nobody disputes the fact that the future of PR lies within the infinite possibilities that social media has to offer. Why then is New Media not a mandatory module in the MAPR programs currently offered in the UK? Why are they not turning us into social media geeks? Continue reading

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