Do we understand who we’re talking to?

In a global world, we need to be able to communicate with people from different cultures.

In a global world, we need to be able to communicate with people from different cultures.

During my time in the field of PR, I’ve been lucky enough to have met people from many different places and backgrounds. I have colleagues from Greece, China, the US, Brazil, India, Spain, Norway, the UK… Not only do we have fun working together, but we’ve also had the opportunity to learn from each other, as we all come from different cultures and therefore think differently and work differently. Nevertheless, statistics show that our small version of the U.N. is an exception to the rule as most professionals in our field are, in the case of the UK, white British females.  For a profession that prides itself on being modern and open, this seems pretty close-minded. These studies show a lack of diversity in the field regarding gender, race and culture of which the implications are great: How does PR intend to effectively engage with people from different backgrounds if it doesn’t really understand who it’s talking to? Continue reading

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