Putting “relations” back in PR- Why networking is crucial if you want to succeed.

Put on your best smile and mingle.

Put on your best smile and network!

Even though Mother Nature doesn’t seem to have realized it yet, spring is finally here. Though we may not be able to count on the sun shining for another few weeks, there’s one thing that always happens this time of year no matter what the weather: the days are a little bit longer and we tend to spend more time out of our homes than we did during the long, long winter. During the week you may be tempted to take a walk after you get out of work, to go shopping or to get together with a friend. These are all great ideas but… have you considered doing some networking instead? Continue reading

This is war!

WWII Propaganda poster.

WWII Propaganda poster.

OK, that’s it. Portraying PR people as evil spin doctors full of cruel intentions is getting really old. Last week, I attended the latest in a series of debates about PR, this one titled “Modern wars are spun and not won. What warring parties say is more important than what they do”.  Don’t get me wrong, it was a great debate (there was even some pen-throwing involved!), but the fact that the profession is still seen by many as being twisted and murky is infuriating. It would be great if PR practitioners were all-powerful influencers, but in most cases that’s just not so. Continue reading

PR as the new Jedi warrior

Yoda is portrayed as a powerful Jedi Master in the Star Wars movies.

Yoda is portrayed as a powerful Jedi Master in the Star Wars movies.

No, Gruning hasn’t come up with a theory that argues the use of lightsabers for the improvement of the two-way symmetrical model. Nor are practitioners expected to speak a la Yoda to get the attention of the media. However, there is a current of thought that is taking root in PR which is based on behavioural economics theory. In Jedi terms, the idea is to use our wisdom to bend the wills of our publics and get them to behave in certain ways. Spooky, huh? Continue reading

Humble pie, coming right up!

P&G's special Olympic logo for London 2012.

P&G’s special Olympic logo for London 2012.

I love pies. And cakes. But no matter how hard I try, I still haven’t quite aquired a taste for Humble Pie. It’s tough when you have to admit that you were wrong about something or, even worse, that somebody else was right. But sometimes there’s no getting around it and when that happens it’s best to put on a big smile, learn your lesson and make the best of it. And that’s exactly what Procter and Gamble has done. After years and years of doing things “the P&G way” they’ve decided to completely change their branding strategy and, having had a nice big piece of humble pie, are falling into line with the competition. But who the heck is P&G and why is this such a big deal? Continue reading

Are we there yet? Why we haven’t reached the boardroom… for now!

are we there yetFor many years we have defended our need to be heard in the boardroom, either by having a seat on the executive board or by having the possibility of reporting directly to the CEO, so that we can ensure that they take into account how their decisions will affect our corporate reputation and our stakeholder relations. We’ve travelled a long road to reach the C-Suite… Once again, we impatiently ask: Are we there yet?The answer is quite simply… no. Continue reading