Do we understand who we’re talking to?

In a global world, we need to be able to communicate with people from different cultures.

In a global world, we need to be able to communicate with people from different cultures.

During my time in the field of PR, I’ve been lucky enough to have met people from many different places and backgrounds. I have colleagues from Greece, China, the US, Brazil, India, Spain, Norway, the UK… Not only do we have fun working together, but we’ve also had the opportunity to learn from each other, as we all come from different cultures and therefore think differently and work differently. Nevertheless, statistics show that our small version of the U.N. is an exception to the rule as most professionals in our field are, in the case of the UK, white British females.  For a profession that prides itself on being modern and open, this seems pretty close-minded. These studies show a lack of diversity in the field regarding gender, race and culture of which the implications are great: How does PR intend to effectively engage with people from different backgrounds if it doesn’t really understand who it’s talking to? Continue reading

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Humble pie, coming right up!

P&G's special Olympic logo for London 2012.

P&G’s special Olympic logo for London 2012.

I love pies. And cakes. But no matter how hard I try, I still haven’t quite aquired a taste for Humble Pie. It’s tough when you have to admit that you were wrong about something or, even worse, that somebody else was right. But sometimes there’s no getting around it and when that happens it’s best to put on a big smile, learn your lesson and make the best of it. And that’s exactly what Procter and Gamble has done. After years and years of doing things “the P&G way” they’ve decided to completely change their branding strategy and, having had a nice big piece of humble pie, are falling into line with the competition. But who the heck is P&G and why is this such a big deal? Continue reading