Within the past few days I have attended a record number of presentations, many of which have been given by people who had never spoken in public until six months ago. During this time, everyone has developed their own personal style and techniques for successfully presenting their ideas in public. Whether you’re starting out in PR or are a seasoned pro in search of inspiration, these are the tips I can give you as a result of my experience and that of my colleagues: Continue reading
Have you noticed that more and more people seem to be walking around carrying cups of coffee in their hands? Whether they’ve stopped by Starbucks, their local cafe or have made it at home, coffee cups seem to have become the ultimate accessory for both men and women.
I don’t know whether this is due to the fact that people lead such hectic lives that they just don’t have time to sit down for their coffee, or whether they are drinking more of it than they used to. What statistics do show, however, is that there is a good chance that the coffee they’re drinking is made by Nestlé, as 5,500 cups of Nescafé alone are drunk every second.
As the world’s leading nutrition, health and wellness company, Nestlé’s motto of “Good Food, Good Life” has lead them to be one of the world’s most profitable corporations. However, things weren’t always so good. Continue reading
Even though Mother Nature doesn’t seem to have realized it yet, spring is finally here. Though we may not be able to count on the sun shining for another few weeks, there’s one thing that always happens this time of year no matter what the weather: the days are a little bit longer and we tend to spend more time out of our homes than we did during the long, long winter. During the week you may be tempted to take a walk after you get out of work, to go shopping or to get together with a friend. These are all great ideas but… have you considered doing some networking instead? Continue reading
If you go to Google and search for “quotes about the importance of social media” no less than 13,600,000 results come up. Anyone who has recently studied PR or has joined its professional ranks understands the crucial need for navigating and using social platforms efficiently, as this determines whether their clients have a thriving online presence or merely exist as Internet lumps. It is becoming standard practice to include a detailed look of clients’ social media presence when preparing a pitch. Not surprisingly, many organizations can make improvements in this regard, which indicates that either not all PR practitioners or not all organizations have realized what social media can do for them and how important it is that it be used properly. These are a few things they should remember. Continue reading
No, Gruning hasn’t come up with a theory that argues the use of lightsabers for the improvement of the two-way symmetrical model. Nor are practitioners expected to speak a la Yoda to get the attention of the media. However, there is a current of thought that is taking root in PR which is based on behavioural economics theory. In Jedi terms, the idea is to use our wisdom to bend the wills of our publics and get them to behave in certain ways. Spooky, huh? Continue reading
Bad news for all of us who are (were) Ikea meatball lovers. The Swedish company has had to withdraw this famous product from 21 European countries after officials in the Czech Republic found traces of horse DNA in a bag labelled as beef and pork. This is just the latest development in a series of scandals which have involved meat products sold by well-known brands such as Tesco, Findus, Birds Eye and Nestle. As consumers, we must ask ourselves whether we can trust the information on these products’ packaging. As PR practitioners we have to wonder… Were these companies too busy thinking about broader Corporate Social Responsibility (CSR) tactics to worry about their supply chains? Continue reading
While doing some research for a paper I’m writing (it seems like I do a lot of both lately) I came across an interesting article that brings together the ideas of gender and social media. The authors, Piet Verhoeven and Noelle Aarts, put forth an interesting idea: social media might help solve the issue of the gender gap in PR! Finally, something more or less tangible that we, men and women, can understand and relate to. Whether you’re a he or a she, read on for some insights that could make or break your career. Continue reading