Do we understand who we’re talking to?

In a global world, we need to be able to communicate with people from different cultures.

In a global world, we need to be able to communicate with people from different cultures.

During my time in the field of PR, I’ve been lucky enough to have met people from many different places and backgrounds. I have colleagues from Greece, China, the US, Brazil, India, Spain, Norway, the UK… Not only do we have fun working together, but we’ve also had the opportunity to learn from each other, as we all come from different cultures and therefore think differently and work differently. Nevertheless, statistics show that our small version of the U.N. is an exception to the rule as most professionals in our field are, in the case of the UK, white British females.  For a profession that prides itself on being modern and open, this seems pretty close-minded. These studies show a lack of diversity in the field regarding gender, race and culture of which the implications are great: How does PR intend to effectively engage with people from different backgrounds if it doesn’t really understand who it’s talking to? Continue reading

Putting “relations” back in PR- Why networking is crucial if you want to succeed.

Put on your best smile and mingle.

Put on your best smile and network!

Even though Mother Nature doesn’t seem to have realized it yet, spring is finally here. Though we may not be able to count on the sun shining for another few weeks, there’s one thing that always happens this time of year no matter what the weather: the days are a little bit longer and we tend to spend more time out of our homes than we did during the long, long winter. During the week you may be tempted to take a walk after you get out of work, to go shopping or to get together with a friend. These are all great ideas but… have you considered doing some networking instead? Continue reading

Keep calm and carry on. 10 steps to creating your own app.

keep-calm-there-s-an-app-for-that-1Unless you’ve been living under a rock or on a different planet, you already know that social media is considered to be the most revolutionary, life-changing thing to hit PR in 20 years.  It may have taken you a while to accept this fact, a little longer to start using social platforms for PR and are probably just now getting comfortable with your corporate blog, Facebook, Twitter and YouTube sites. Good for you!

I hate to break it to you, but once again it’s time for you to innovate, put your creative thinking caps on and learn something new. This time around, the new challenge is to create apps. Yes, I’m freaked out too. But what I’ve learned might help you. Continue reading

Could social media be the end of the “PR Girl”?

Women's extended use of social media might help to close the PR gender gap.

Women’s extended use of social media might help to close the PR gender gap.

While doing some research for a paper I’m writing (it seems like I do a lot of both lately) I came across an interesting article that brings together the ideas of gender and social media. The authors, Piet Verhoeven and Noelle Aarts, put forth an interesting idea: social media might help solve the issue of the gender gap in PR! Finally, something more or less tangible that we, men and women, can understand and relate to. Whether you’re a he or a she, read on for some insights that could make or break your career. Continue reading

Why all PR students should aspire to be geeks.

  

Steve Urkel from the TV show "Family Matters" is the ultimate geek and is probably an expert in social media.

Steve Urkel from the TV show “Family Matters” is the ultimate geek and is probably an expert in social media.

The Merriam-Webster dictionary defines a geek as “an enthusiast or expert especially in a technological field or activity”.  Traditionally, this term would have been used to describe the likes of Steve Urkel or Sheldon Cooper, the scientific, computer wizes who got picked on incessantly at school and who none of us wanted to be. The thing is that they are the ones who become successful millionaires, owning companies like Facebook, Microsoft or Apple. What’s this to us cool PR people? We have the opportunity to be a little more like them… and we should take it! Here’s why.

It’s no secret that biggest, most revolutionary change that has happened in Public Relations in years has been brought on by social media. No matter where we look there are books and journal articles talking about the advantages offered by these platforms with respect to engaging with the target audience, content curation and measuring results, among many others. Nobody disputes the fact that the future of PR lies within the infinite possibilities that social media has to offer. Why then is New Media not a mandatory module in the MAPR programs currently offered in the UK? Why are they not turning us into social media geeks? Continue reading

PR “a la española”

Mariano Rajoy, President of Spain, "attends" a press conference after the scandal breaks out.

Mariano Rajoy, President of Spain, “attends” a press conference after the scandal breaks out.

Whenever anyone talks about the countries where the function of PR is most evolved, they generally mention the United States and the UK. Sometimes Australia… Germany… but never Spain. Any self-respecting Spaniard would be annoyed at this. We do after all have our pride! However, the events that have occurred there within the past few days should make any Spanish PR practitioner cringe; both politically and “PR-illy”. Continue reading

Are we there yet? Why we haven’t reached the boardroom… for now!

are we there yetFor many years we have defended our need to be heard in the boardroom, either by having a seat on the executive board or by having the possibility of reporting directly to the CEO, so that we can ensure that they take into account how their decisions will affect our corporate reputation and our stakeholder relations. We’ve travelled a long road to reach the C-Suite… Once again, we impatiently ask: Are we there yet?The answer is quite simply… no. Continue reading