OK, that’s it. Portraying PR people as evil spin doctors full of cruel intentions is getting really old. Last week, I attended the latest in a series of debates about PR, this one titled “Modern wars are spun and not won. What warring parties say is more important than what they do”. Don’t get me wrong, it was a great debate (there was even some pen-throwing involved!), but the fact that the profession is still seen by many as being twisted and murky is infuriating. It would be great if PR practitioners were all-powerful influencers, but in most cases that’s just not so. Continue reading
I recently took part in a debate titled “The Only way to practice ethical PR is to work for the not for profit sector. Everything else is just corporate, political or consumer propaganda”. No doubt about it: this is quite a radical statement. As luck would have it, two colleagues and I wound up defending it…reluctantly, I might add. No self-respecting PR practitioner would agree with such a thing. Or would they?
Please note that we started off by having a show of hands which quickly showed none of the attendees were on our side and that we actually managed to come up with some pretty convincing arguments. Would we manage to convince anyone to support us? Continue reading
Whenever anyone talks about the countries where the function of PR is most evolved, they generally mention the United States and the UK. Sometimes Australia… Germany… but never Spain. Any self-respecting Spaniard would be annoyed at this. We do after all have our pride! However, the events that have occurred there within the past few days should make any Spanish PR practitioner cringe; both politically and “PR-illy”. Continue reading