Be social or don’t be anything at all

There are many social platforms available.

There are many social platforms available.

If you go to Google and search for “quotes about the importance of social media” no less than 13,600,000 results come up. Anyone who has recently studied PR or has joined its professional ranks understands the crucial need for navigating and using social platforms efficiently, as this determines whether their clients have a thriving online presence or merely exist as Internet lumps. It is becoming standard practice to include a detailed look of clients’ social media presence when preparing a pitch. Not surprisingly, many organizations can make improvements in this regard, which indicates that either not all PR practitioners or not all organizations have  realized what social media can do for them and how important it is that it be used properly. These are a few things they should remember. Continue reading

Advertisements

Keep calm and carry on. 10 steps to creating your own app.

keep-calm-there-s-an-app-for-that-1Unless you’ve been living under a rock or on a different planet, you already know that social media is considered to be the most revolutionary, life-changing thing to hit PR in 20 years.  It may have taken you a while to accept this fact, a little longer to start using social platforms for PR and are probably just now getting comfortable with your corporate blog, Facebook, Twitter and YouTube sites. Good for you!

I hate to break it to you, but once again it’s time for you to innovate, put your creative thinking caps on and learn something new. This time around, the new challenge is to create apps. Yes, I’m freaked out too. But what I’ve learned might help you. Continue reading

PR as the new Jedi warrior

Yoda is portrayed as a powerful Jedi Master in the Star Wars movies.

Yoda is portrayed as a powerful Jedi Master in the Star Wars movies.

No, Gruning hasn’t come up with a theory that argues the use of lightsabers for the improvement of the two-way symmetrical model. Nor are practitioners expected to speak a la Yoda to get the attention of the media. However, there is a current of thought that is taking root in PR which is based on behavioural economics theory. In Jedi terms, the idea is to use our wisdom to bend the wills of our publics and get them to behave in certain ways. Spooky, huh? Continue reading

Why all PR students should aspire to be geeks.

  

Steve Urkel from the TV show "Family Matters" is the ultimate geek and is probably an expert in social media.

Steve Urkel from the TV show “Family Matters” is the ultimate geek and is probably an expert in social media.

The Merriam-Webster dictionary defines a geek as “an enthusiast or expert especially in a technological field or activity”.  Traditionally, this term would have been used to describe the likes of Steve Urkel or Sheldon Cooper, the scientific, computer wizes who got picked on incessantly at school and who none of us wanted to be. The thing is that they are the ones who become successful millionaires, owning companies like Facebook, Microsoft or Apple. What’s this to us cool PR people? We have the opportunity to be a little more like them… and we should take it! Here’s why.

It’s no secret that biggest, most revolutionary change that has happened in Public Relations in years has been brought on by social media. No matter where we look there are books and journal articles talking about the advantages offered by these platforms with respect to engaging with the target audience, content curation and measuring results, among many others. Nobody disputes the fact that the future of PR lies within the infinite possibilities that social media has to offer. Why then is New Media not a mandatory module in the MAPR programs currently offered in the UK? Why are they not turning us into social media geeks? Continue reading

Are we there yet? Why we haven’t reached the boardroom… for now!

are we there yetFor many years we have defended our need to be heard in the boardroom, either by having a seat on the executive board or by having the possibility of reporting directly to the CEO, so that we can ensure that they take into account how their decisions will affect our corporate reputation and our stakeholder relations. We’ve travelled a long road to reach the C-Suite… Once again, we impatiently ask: Are we there yet?The answer is quite simply… no. Continue reading

Banks need a visit from the Ghost of Christmas Future. ASAP.

Mr. Potter, The banker from "It's a wonderful life".

Mr. Potter, the banker from “It’s a wonderful life” (1946).

When I picture the CEO of a bank, I can’t help but come up with an image like the one featured in this post. An arrogant, selfish, ruthless older gentleman who is a mix between the mean old men who tormented Mr. Banks in “Mary Poppins” and Pre-Christmas-Ghosts-Scrooge. I know this idea is pretty far from the truth, but I’m not sure that everybody else does. Continue reading

Is Big Data in the cards for PR?

Is Big Data the future of PR and will it allow us to make predictions about the future?

Is Big Data the future of PR and will it allow us to make predictions about the future?

As you have probably noticed, this is the time of year when many PR practitioners let loose their fortune telling side and publish an uncountable number of articles enumerating the trends that will dominate the field during the New Year. Most of the time it seems like these predictions are a repetition of what was said last year and the year before that. Not this time.

The world of communications is abuzz with the term “Big Data”. If you don’t know what it is (as I’m ashamed to say was my case until just a few days ago) it’s high time that you read up on the subject and get with the program, as Oprah would say. Continue reading